Advertising Disclosure
Quick answer: This advertising disclosure explains how TTweakFlight labels paid content — advertising, sponsored content, press releases and affiliate links — so you can always tell what is paid and what is independent editorial. We follow the FTC endorsement guidelines: if there is a material connection between us and a brand, we disclose it.
Key takeaways
- Everything paid is labelled — advertising, sponsored, press release or affiliate.
- Editorial is independent — recommendations are never for sale.
- Affiliate links may earn us a commission at no extra cost to you.
- We follow the FTC guidelines on disclosing material connections.
- Questions? Reach us via our contact page.
Why we publish this disclosure
Readers deserve to know when content is influenced by a commercial relationship. This page is our standing commitment to transparency: it sets out every way money can touch what you see on TTweakFlight, and how we mark it. It exists so that you never have to guess whether something is paid, and so that our independent travel content keeps the trust it depends on.
Types of paid content and how we label them
- Advertising — display, newsletter and placement units, marked as advertisements and kept separate from editorial. See advertise.
- Sponsored content — branded articles paid for by a brand, clearly labelled “sponsored”. See sponsored content.
- Press releases — company-supplied announcements, labelled as such and published after review. See press release.
- Affiliate links — links that may earn us a commission; disclosed where they appear.
- Partnerships — ongoing programmes whose paid elements are each labelled. See partners.
How affiliate links are disclosed
Some articles contain affiliate links to travel products, booking platforms or services. If you use one to book or buy, we may earn a commission at no additional cost to you. Where an article includes affiliate links, we disclose that clearly. Affiliate relationships never decide what we recommend — we select on usefulness and quality, and the same recommendation would stand without any commission.
How sponsored content is labelled
Sponsored articles carry a clear label identifying them as paid and naming the sponsor where appropriate. They are produced to our editorial quality standards but are never presented as independent reporting. The label appears where a reader will see it, in line with the FTC endorsement guidelines, which call for disclosures that are clear and hard to miss.
How we keep editorial independent
- Separation — commercial arrangements do not reach editorial decisions.
- Merit-based coverage — we feature what is genuinely good, not what pays.
- No paid rankings — you cannot buy a place in a review or “best of” list.
- Clear labels — paid content is always marked as such.
- Corrections — we fix errors when we find them.
What our disclosure does not permit
- We do not sell undisclosed or disguised paid links or placements.
- We do not let advertisers or affiliates dictate editorial verdicts.
- We do not publish fabricated reviews, testimonials or performance claims.
- We do not accept content that misleads travellers about price, safety or availability.
The FTC endorsement guidelines
We align our practices with the FTC endorsement guidelines, which require publishers to disclose material connections — anything that might affect how a reader weighs an endorsement, such as payment or a commission. In plain terms: if we were paid, or stand to earn from a link, we tell you. This standard applies to advertising, sponsored content, press releases and affiliate links alike.
Your choices as a reader
Knowing what is paid lets you weigh it appropriately. Independent editorial reflects our honest judgement; sponsored and advertising content reflects a brand’s message, produced to our standards and labelled. Both can be useful — the label simply tells you which lens to read it through. If you ever find a placement you think is unclear, tell us and we will review it.
Keeping this disclosure current
As formats and revenue sources evolve, we update this page so it stays accurate. It works alongside our how we make money page, which explains our revenue model in more depth. Together they give you the full picture of how TTweakFlight is funded and how we protect editorial independence.
Telling the formats apart at a glance
Because the labels do the important work, it helps to know what each one signals. An advertisement is space a brand bought; the creative is theirs and it sits apart from our articles. Sponsored content is an article a brand paid for, written to our quality bar but carrying the brand’s message and a clear sponsored label. A press release is news a company supplied, published after review and marked as company-supplied rather than our own reporting. An affiliate note means an article contains links that may earn us a commission if you act on them.
Everything without one of those labels is independent editorial: our own reporting, testing and recommendations, decided on the merits. If you are ever unsure which category something falls into, the label is the answer — and if a label is missing or unclear where you would expect one, please tell us so we can correct it. Clear labelling only works if readers can rely on it, so we treat any gap as a problem to fix.
About TTweakFlight
TTweakFlight is an independent travel publication covering flights, destinations, travel tips and budget-travel tools for real travellers. We are a real team with a published editorial process — you can learn more on our about us and our contact page. Every paid or sponsored placement on TTweakFlight is clearly labelled in line with the FTC endorsement guidelines, and our independent editorial recommendations are never for sale. To reach the commercial team, use our contact page or email [email protected].
Frequently asked questions
How do you label sponsored content?
With a clear “sponsored” label where readers will see it, naming the sponsor where appropriate, per the FTC endorsement guidelines.
Do affiliate links cost me more?
No. Any commission is paid by the merchant and never adds to your price.
Do affiliate links affect your recommendations?
No. We recommend on usefulness and quality; the same picks would stand without commissions.
How do I tell paid content from editorial?
Paid content is labelled as advertising, sponsored or a press release. Everything else is independent editorial.
Can advertisers change your reviews?
No. Editorial verdicts are independent and never for sale.
Which standard do you follow?
The FTC endorsement guidelines on disclosing material connections.
Where can I read about your revenue?
See our how we make money page.
Who do I contact with a question?
Reach us any time via our contact page or email [email protected].